iPhones & iPads Replace Clipsal At Switch Automation

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Switch Automation, a competitor in the fast growing IP automation market, have parted company with Clipsal. They have also dropped sales of touch panels as they get set to deliver new software that will run over an iPhone and iPad, and in the future, Android- and Chrome-based devices.


The parting of ways with Adelaide-based Clipsal comes 12-months after the Schneider-owned company signed a contract agreeing to distribute the IP-based Switch Automation gear in Australia. 
 
Deb Noller, a director at Switch Automation where they are currently selling technology based on a Windows platform, said that the company is moving away from selling components and is repositioning themselves as a “platform” company that will concentrate on developing software across multiple platforms, for devices like the iPad and a Google Android-based device.
 
“Our parting of the way with Clipsal presents us with a lot of opportunity moving forward”.

Yesterday, SmartHouse was shown a new iPhone-based application that lets users access their Switch Automation software remotely. We have also used the Switch Automation system on a Windows based Medion touch screen PC purchased from Aldi to access a multitude of capabilities in a home, from switching on fires and lighting to controlling pool cleaning while managing security and a home entertainment catalogue. It also worked on new touch screen notebook and the new HP touchscreen PC.  

“We have had a lot of success with our software. We are working with some major property developers and builders as well as custom installers. Since we started Switch Automation the market has changed from being proprietary to being IP based which is what we predicted. All of the research we have seen lately show that IP based automation similar to what we are able to deliver is where the market is going moving forward”. She said.
 

“We don’t want to sell hardware in the future; instead we want to develop software that delivers information for users spanning energy management, security, video integration lighting and entertainment and content management. This allows us to work with partners across several categories including residential, commercial and Pro AV as well as with integrators that are now working on new energy management systems”.
 
“Clipsal is a hardware electrical company, we are an innovative software company who want to work with such organisations such as utility companies who are looking to help individuals and business manager their energy use. We are currently working with builders and property developers as well as organisations who want to control information delivered to a multitude of devices from a simple PC to an iPad in the home to a remote device like a mobile phone”.
 
“Currently we are talking to several new partners including some who are delivering IP-based lighting control and distributed audio solutions. We are also looking at additional investment in Switch Automation that will fund our growth into overseas markets particularly in Asia Pacific”.

Clipsal has refused to comment officially, however, several senior executives of the company who we contacted have told ChannelNews said that they are disappointed that Clipsal will no longer be offering the Switch Automation solution.

One State Clipsal executive said “we are not doing well in some markets particularly in the US. The future is IP-based systems and what Switch is offering is a simple easy solution that works via a browser or IP based system. We have done the training for Switch so I was surprised when we got an email saying that Switch Automation and Clipsal had parted company”.

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