Speculation is mounting that Apple and Motorola plan to unveil a mobile phone and music player next week that will incorporate Apple’s iTunes software a phone and up to 3 Gigabytes of storage.
One insider has also told SHN that Apple and Motorola have been talking to car companies including BMW about the possibility of the devices being incorporated as an OEM product into several new automotive models.
According to the New York Times the development marks a melding of two of the digital era’s most popular devices, the cellphone and the iPod, which has become largely synonymous with the concept of downloading songs from the Internet or transferring them from compact discs. Now Apple wants to go one step further by incorporating the device into an automotive loom that delivers both music and a phone service for the car.
Roger Entner, a telecommunications analyst with Ovum, a market research firm, said he had been told by an industry executive that the new phone, to be made by Motorola, would be marketed by various telecommunication carriers. In Australia SHN believes that Apple has held talks with Telecom and Vodaphone.
Mr. Entner said it would include iTunes software, which helps power the iPod.The software will allow people to transfer songs from a personal computer to the mobile phone, then listen to the songs, presumably through headphones. “It’s a deluxe music player now on your cellphone,” he said of the device.
Apple, Motorola and Telstra declined to confirm or deny the report. But Apple did announce on Monday that it would hold a major news event on Sept. 7 in San Francisco that it indicated was music-related. Apple is routinely tight-lipped about pending product announcements, preferring to make a splash on the day of the event.
The plans outlined for an Apple phone are consistent with recent announcements by Motorola, which said in July 2004 that it planned to develop a device that would include a phone.
Earlier this year the UK Register wrote:
Apple has declared itself “very happy” with Motorola’s attempt to build an iPod-style mobile phone that can play songs downloaded from its iTunes Music Store.The two companies announced an agreement which will see Apple develop a version of its iTunes jukebox for future Motorola handsets last July. At the time, the partners said the phones would come to market sometime during H1 2005.
We might add that Motorola has an announcement scheduled for 6 January at the Consumer Electronics Show in Las Vegas, which could possibly cover the same subject. It could also be entirely unrelated.
Either way, they don’t want to hang around. iTunes rival Napster is already touting a service aimed at Windows Mobile 2003 Second Edition-based smart phones, such as the Audiovox SMT5600, better known in Europe as the Orange SPV-C500, in Australia as the i-Mate Smartphone 3, in New Zealand as the Qtek 8020 and in China as the Dopod 565.
“What we’ve talked about is a something that is valuable for the mass market,” Cue said. “It has to be a phone in the middle-tier of the market, not a $500-tier phone. It has to be very seamless to use. And we’re very happy with the results.”
‘Seamless’ presumably means an easy cable or wireless (Bluetooth) link to a host PC or Mac running iTunes. While the possibility of over-the-network downloads is there, Apple and Motorola appear to be focusing for now on positioning the phone as an adjunct to a computer in much the same way the iPod is, rather than as a music download device in its own right, not least because of the speed factor. There’s also the cost of GPRS downloads, but that’s less of an issue in the US than Europe because unlimited-access price plans are more commonplace there.
Would such a device compete with the iPod? Of course it does, but for now it’s appealing to an audience more keen on the upcoming Flash iPod – assuming this device and the handset aren’t one and the same, of course – than on the traditional hard drive-based player. Phones with hard drives are already here, but they’re a long way from matching the iPod’s capacity.