Bose is a major force in integrated sound systems; in fact, they pioneered the concept of small speakers linked to big sound. Now their technology is being questioned.
Some love them because they are easy to sell and are backed by slick marketing. Others will tell you they hate Bose systems with a passion and refuse to sell them because they “deliver inferior sound”.
There is no doubt that Bose is a company that’s built on principled ideas. Every aspect of its marketing and exposure is controlled by this private
The passion associated with Bose can be found by doing a simple Web search. What you will find is an array of articles from those who “hate” the company and its products, to those who praise “the sheer brilliance” of Bose technology.
Bose was founded by Dr. Amar G. Bose, who is today Chairman of the Board and Technical Director of the Bose Corporation in the
After initially questioning why loudspeakers with advanced technical specifications failed to reproduce the realism of a live performance, Dr. Bose began his 12-year study of speaker design and psychoacoustics.
He introduced the Bose 901 Sound System in 1966, which set a new standard for sound quality and promptly received worldwide acclaim.
In the 1960s, Bose pioneered the use of ‘reflected sound’ to bring concert-hall quality sound to home speaker systems. In the 1970s, the company moved into the car sound market.
The Big Debate
Talk to retailers who stock Bose, and they will tell you that the company delivers outstanding marketing that draws people into stores, particularly females who love the compact size of Bose systems. This, coupled with the design of the products where small speakers and through-the-wall control systems are marketed as being hip and powerful, is a winning formula for success.
Vinod Christie David of the Lifestyle store in