Is Ferrari Going Broke? Or Are They Just Lost?

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Is Ferrari going broke or are they so desperate to get their brand out there that they are licensing their name to just about anyone to make a quick buck.

It’s often been said that people who drive Ferraris are wankers who like to flaunt it. But what about those poor desperate people who are desperate to have a Ferrari notebook, a Ferrari monitor or maybe a big red Ferrari radio for $4,000. Then there is the Ferrari car driving kit for the new Sony PS3 or maybe a Ferrari phone.

But if by now, you are lost and confused about which Ferrari gadget you want to buy we have news for you. Acer is about to release a shiny red Ferrari GPS system just in case you get lost in your sub $30,000 motor car. Maybe they are not making enough money from their cars.

Acer, an official supplier of the Scuderia Ferrari racing team, plans to soon launch a Ferrari edition GPS device targeting the high-end segment, initially targeting the European market, according to sources at Acer.

 

The Ferrari GPS device will come with a 2.8-inch display, ALK CoPilot v6.0 navigation software, SiRF Star III GPS technology, a built-in multimedia player and a SD/MMC slot and support Bluetooth and 802.11b/g connectivity, said the sources.

Tom Tom is currently the largest vendor of GPS devices in the European market, taking up a 36% share, followed by Mio (including the Navman-brand) with a 20% share and Garmin with 14%, according to market data.

No price has been given for the device in Australia.  Oh, and Michael Schumacher supplies the voice. Well, if he doesn’t, he should.

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