Is Harvey Norman Trying To Copy JB Hi Fi’s Headphone Success?

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Nine months ago when JB Hi Fi opened their new Pitt Street shop in Sydney, one of the key merchandising features was a new headphone display complete with mirrors and the ability to test the headphones with real music.It now appears that Harvey Norman is taking a stab at trying to copy the JB Hi Fi concept which has, according to JB Hi Fi Marketing Director Scott Browning, been a “spectacular success” with the group now rolling the headphone concept out to other stores in the JB Hi Fi chain.

Harvey Norman is using their Melbourne CBD store to run a similar experiment for headphones and sound gear.

Called iPod Central, the dedicated merchandising area allows consumers to try out different headphones with different products.

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