The portable charger market has taken a fashionable turn with the release of the Lilly C wireless charging purse, now available Australia wide.

Available from their website and a number of local stockists, Lilly C offers the first truly wire-free range of charge purses starting at $159.95 for the small purse, or $169.95 for the large.

Designed and distributed by CMI Accessories, the Lilly C wireless charger purse features a ‘seamlessly’ built-in 4000mAh battery for charging any Qi-enabled device, or with the included USB-C charging cable.

Founded over 15 years ago on the Gold Coast in Queensland, CMI accessories and the Lilly C brand ‘represents a new and exciting range of tech lifestyle products’ with the company aiming to ‘blend function, fashion and technology seamlessly to better connect and power us every day’.

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While a wireless charging battery pack is nothing new to consumers, the fashionable innovation made by Lilly C represents an extension of the tech market towards certain aesthetics and trends that appeal to different demographics and target markets.

The fashion and accessory orientation of the Lilly C wireless charging purse are sure to catch the attention of those wanting to remain ‘on-trend no matter what the season brings’.

In fact, Lilly C describes the purse as ‘a bold fusion of fashion and technology that keeps you powered all day’.

Both purse sizes are available in a range of different colours included, Taupe/ Cream, Light Grey/ Silver, Black, Grey and Brown/ Cream, each with their own accent features.

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The large purse zips open to reveal 13 card slots, two cash pockets, one windowed pocket and a zipped coin pocket on the back.

In the small purse, you’ll find a full zip enclosure, six card pockets, one cash pocket and two internal phone pockets for large and small devices respectively.

Both purses include a leather wrist strap and feature a LED indicator on the front that will display the current battery level, which also doubles as an on-off switch.

The fashionable tech accessory was recently displayed at the Reed Gift Fair at the Sydney Convention Centre.

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