Sony is set to restructure their struggling Bravia TV division after eight straight years of losses, with some analysts now tipping that Sony may sell their TV business in the same way that IBM sold their PC business to Lenovo.
The restructure announcement comes only days after Sony confirmed that they are looking to split from their joint venture manufacturing relationship with Samsung, who along with LG has been responsible for stripping TV market share away from the Japanese Company who will announce their results on Wednesday.
Sony claims that the restructuring will give the flat screen business a much-needed shot in the arm.
In Australia Sony has seen their market share plunge from highs of 32% share to less than 14% as competitor’s strip share away from Sony who has struggled after they moved to third party manufacturers to produce their Bravia TV’s.
According to Reuters, Sony plan to split the business into 3 divisions, Company spokeswoman Ayano Iguchi said that Sony’s the goal is to, “make clearer the mission” of each division.
The divisions will be LCD TVs, next-generation TVs, and outsourcing. Despite Sony’s claim to the contrary, this seems like it might be a precursor to selling portions of their TV business.
The decision to alter strategy arrives following rumours that Sony might be considering the complete shutdown of its entire TV business, following the continued losses.
Japanese broadsheet The Mainichi Daily News reported on Sunday that Sony, which owns about half of the South Korea-based S-LCD Corporation that manufactures LCD TV displays, aims to sell its stake back to Samsung. The Japanese company hopes to reach an agreement with its Korean counterpart by the end of this year, according to sources close to the issue.