Is The New Motorola Razr Set To Be King Of The Smartphones?

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First there was the wafer thin Samsung Galaxy S II, now Motorola who will soon to be owned by Google has entered the fray with a new Android Razr smartphone that is just 7.1 mm thick.

Exclusive to Optus, the device could well prove to be a pain for several Android Smartphone sellers as well as Telstra who mysteriously are not selling the device.

The new Motorola Razr which is a brand name synonymous with smart wafer thin phones of a by-gone era is no slouch. It comes with 1.2 Gigahertz dual core processors, a big 4.3 inch Super AMOLED screens, 1080p HD Video an 8 megapixel back facing camera, a “Kevlar” back and waterproof coating. It also has 1780 mAh which delivers 30% better performance than past Motorola phones.

Available from Optus at $0 upfront and on a $59 a month 24 month plan the new device has screen made from Corning Gorilla glass and doubles as a bedside alarm,a car GPS with voice navigation and a small notebook when accessorised with Motorola’s docks.

Running Android Gingerbread 2.3.5, the device will be one of the first to get the new Ice Cream Sandwich OS from Google in the new year.

The computer functionality includes a fully featured Firefox browser.

A cradle featuring 3 USB ports and HDMI connection, a Bluetooth keyboard and car dock is included in the kit.

The phone has 16GB of internal storage. A microSD slot supports up to 32 GB of extra memory, and there’s micro USB and micro HDMI ports.

Motorola however is promoting two pieces of functionality as part of its sales pitch.

The first, called Smart Actions lets a user create automatic phone actions based on location, time, calendar events, whenever the phone is docked, or when headphones are inserted.

Smart Actions can be programmed to turn off WiFi when you leave home, automatically mute the ring tone when you have a meeting (as defined by your calendar), load maps when the phone is placed in the car dock, switch off GPS and WiFi when the battery level drops below 20 per cent capacity, and remind you to recharge the phone at night.

Smart Actions also can change the phone’s profile based on where you are, for example at home and work.

The other, MotoCast, lets users remotely access any of their PCs through their Razr phone. Data is streamed from designated folders on the PC through Motorola’s network to the phone.

 

The Razr will be available in Australia from November either by purchasing outright or on Optus $59 and $79 plans. The $79 plan includes docks and a Bluetooth keyboard. The device is already creating a buzz on the Internet with Motorola having every reason to be pleased with this positive feedback.

The new smartphone is a vital part of the manufacturer’s battle to resurrect its fortunes in the mobile phone market. Overnight Motorola announced that they have increased sales of smartphones by 9.1%, helping to narrow its third-quarter loss.

Motorola said its sales of smartphones grew by 400,000 from the second quarter to 4.8 million, part of a 5.5% overall increase in mobile-device sales to 11.6 million.

Motorola has a lot of market share to claw back, having fallen from the heady heights of being the second largest mobile phone manufacturer in 2004 – largely due to meteoric sales of the original Razr to fourth place by 2007. The Razr with the backing of Google is set to be a major winner for the Company.

Motorola’s fight back began on several levels, starting with the launch of Motorola Mobility in 2008, which saw the mobile division separated out from the parent group. Then came the launch of new Android Smartphones and Motorola’s first tablet, the XOOM, which won a welter of awards at the CES 2011 Show in February this year.

Now, it is the turn of the reborn Razr, with analysts tipping that the new Motorola Razr has what it takes to grab sales from Samsung and Apple.

“We are very confident. It is not just about the hardware, which, with the Super AMOLED Advanced screen, the camera and the Kevlar back and so on, is exceptional. However, we also have very strong software and services message. The whole proposition makes us very confident we can stand out in the marketplace.” said Motorola Australia CEO Timo Brewer.

He argues that Motorola has a winning formula that combines focusing on the consumer while ‘flawlessly delivering the right product, at the right time, in the right place at the right price.”

Other Motorola executives point to the response of consumer groups to the Razr, which he says have been very positive. “We always start with the consumer, and the first response from our consumer research groups – from the very first one in January until now – has always been ‘Wow!'”.

“It is the same with our partners. When they see our device against competitors’ devices, they pick ours up and they won’t put it down,” which is why it is odd that Telstra has not been hungry to pick up the Razr?

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