Google OS is the most used Smartphone in world as Android sales rocket 700 percent.
It’s a major victory for non-iPhone handsets everywhere, with the jaw dropping rise in Android take up last year, as the Apple iPhone loses momentum.
And Google have HTC and Samsung to thank – sales of their handsets running on the platform have gone through the roof – selling a total of 33.3 million by the end of Q4 last year – seven times that of the 2009 figure, according to the Wall Street Journal.
According to research by Canalys, Android OS now accounts for 33 percent share of the global market compared to Apple’s iOS, which had 16 percent.
The other contenders in the Smartphone race which fared well were Nokia’s Symbian system with 31 percent, who retains the top spot in phone making.
However, it’s a two way street says the world’s No. 2 handset maker Samsung as the brand affinity for the Android gains pace among consumers, with its range of tools, free apps among some of the star attractions.
The much anticipated Honeycomb 3.0 upgrade tipped for the coming months will give the software another leg up in 2011.
“Android continues to play a significant role for Samsung’s smartphone portfolio,” admitted Won-Pyo Hong, Exec VP for Samsung’s mobile business.
Samsung helped steal some of the thunder the iPhone 4 last year with the release of its Samsung Galaxy S which received a huge welcome globally from Smartphone users.
The take up in Australia was also phenomenal and similar to the iPhone 4, demand for the handset which was run by Vodafone, Telstra and Optus outstripped supply when released in August last year.
“Our ambition is to not only be #1 in the Android market but #1 in the overall phone market” Samsung Australia Telecommunications VP said last year.
HTC handsets Desire, Legend and the recently launch HTC Wildfire, all of which had Australian releases, all proved extremely popular among consumers globally, and which saw the brand change from a side show to one of the main acts and saw its fourth-quarter profit more than double to US$499 million last year.
LG, who was somewhat of a late arrival to the Android marketplace also recently reported significant success on the back of the launch with its Optimus One handset, selling three million units since its launch in the second half of last year.