It’s Steve! Jobs Created Apple TV (In Part)

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iTV was Steve Jobs creation in part, a patent for the device indicates.

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Image: Patently Apple

The late Jobs was one of the inventors behind “episodic TV” as outlined in a 2006 patent for Apple, released by US Patent and Trademark Office this week.

This episodic TV concept, one of the core concepts behind Apple TV or ‘iTV’, means that menus would include “television shows that have either been recorded from a broadcast or purchased from a content provider,” the patent states. 

In other words, users would be able to access content from TV stations, buy movies and other TV shows from “content providers” – certain to be a core aspect of Apple’s hyped TV, tipped for release Q3.

The concept was confirmed in a 2011 Apple TV patent, released earlier this month, which said: “media systems could also be used to connect a media environment to a video content provider, such as a cable service provider,” according to Patently Apple, who viewed the patent file.

This corroborates with Jobs’ declaration that he had “finally cracked it” – speaking about the Apple TV concept to biographer Walter Isaacson, before his passing.

 

“No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest user interface you could imagine,” Jobs said.

Apple TV would also be “completely easy to use” and sync with iCloud, reducing the need moving content to the TV.

However, Apple’s “episodic TV” concept means it will have to cut deals with TV providers, something which is not yet forthcoming, according to reports.

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