JB Hi-Fi iPhone 4S High Hopes As Sales Slip

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Its not only telco’s who hope iPhone 4S will pull it into the black. JB Hi-Fi too are hoping iPhone 4S, which goes on sale this Friday, will also give it a much needed sales push.

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This come as CEO Terry Smart revealed at its AGM today that recent trading conditions, in three months to September, have been challenging, with comparable sales down 3.5% on the same period 2010.

However, total sales actually rose 6.6%, Smart revealed.

However, the yellow discounter is hopeful for good times ahead in particular during the usually busy Christmas period, thanks to  a certain new Apple iPhone, which has already sold one million worldwide on pre-order.

And the retailer appears to be taking no chances on sales of the cult smartphone, already putting a centre iPhone 4S banner on its website homepage, flogging the device as “amazing” and calling on consumers to “pick up where amazing left off.” 

 “As with previous years, we are well positioned to take advantage of the important Christmas trading period due to our large assortment of gift giving merchandise,” Smart assured investors.

And it expects that the imminent launch of the iPhone 4S, out this Friday, and other new movie and computer releases will boost flagging sales.

 

“The launch of the iPhone 4S, solid music, movies and games releases and continued growth from the computers and accessory categories will assist sales in this quarter,” he added, according to AAP.

“Whilst we expect underlying trading to remain subdued, we are still optimistic the Christmas trading period will be a successful one.”

But its not just Christmas plans concerning the retailer – Smart is also looking at long term growth and says it hopes to acquire 13 to 15 store sites every year for the next 4-5 years.

JB’s offer phones on Telstra network, who have just revealed their iPhone 4S plans.

Read ‘Secret Is Out’: Coy Telstra Kick Off iPhone 4S

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