First it was grey cameras, now JB Hi Fi has moved to sell grey imported games in an effort to compete with arch rival Harvey Norman and online stores that are selling games sourced from overseas suppliers.
The big advantage for JB Hi Fi is that the games are also available to their in store customers who are among the biggest game buyers in Australia.
Labelled JB HiFi Special Imports the new low cost games will be sold across the entire JB Hi Fi network according to JB Hi Fi Management. “I can confirm that JB Hi-Fi has recently began to source some titles directly from overseas import wholesalers instead of the traditional local distributors,” marketing director Scott Browning told gaming site Kotaku recently.
“In some cases consumers could purchase titles cheaper from overseas than we could locally via the licensed distributor. We have decided to act in accordance with our cheapest prices promise and source selected popular titles directly from overseas wholesalers in order to provide these prices to our customers.”
“Our policy is to be transparent and pass these savings directly on to our customers by observing global pricing realities,” Browning added.
“For JB Hi-Fi it is a critical matter of maintaining trust with our customers that we are prepared to do whatever it takes to achieve a globally competitive retail offer.”