His liver transplant behind him Steve Jobs the CEO of Apple was back on stage today in San Francisco to launch a range of new products for Apple as well as upgrades to existing iPhone and iPod software.
Jobs introduced a new version of Apple’s iTunes software as well as an update to the iPhone software.
Apple has also lowered the price of their iPods with the 16 gigabyte version falling to $249 from $299. Australian pricing is expected this morning.
Apple also dropped the price of their iPod nano players to $149 from $189 for a 16GB model, and lowered the 8GB version to $129 from $149. They also cut the price of it 120GB iPod classic device to $229 from $249.
Apple said that currently the iPod had 73.8% of the digital player market. Surprisingly Eric Schmidt, the CEO of Google was present at the Apple event. He quite the Apple board last month.
Apple said that they have entered the camera market with a new video camera called theFlipCam. Steve Jobs teased the audience when he said “That market has exploded and we want to get in on it.” Steve later said yes, it’s built into the new iPod Nano. It includes speakers. And the Nano keeps its thin form factor. It allows synchronisation back to the computer and one-click uploads to YouTube.
Among the new announcements is Genius Mixes FM radio for iPods, a voice recorder app and a pedometer.
More to follow: