Kogan.com has continued the rapid expansion of its brand’s portfolio, following the latest addition of life and funeral cover to its range of insurance products.
The e-commerce retailer has entered into an agreement with Greenstone Financial Services to launch the new Kogan Life Insurance Brand, positioned in the “value” space of the life and funeral insurance market.
Originally a consumer electronics e-commerce retailer, Kogan.com states it intends to increase its policy range over time.
Kogan Life Insurance is scheduled to launch within the current half year.
In a statement submitted to the Australian Stock Exchange, David Shafer Kogan.com Executive Director, announced the company would earn commissions on each insurance policy sold:
“We are very pleased to partner with Greenstone, a leader and innovator in Australian life insurance market, to offer life insurance products to our growing community of smart Aussies, enabling them to save more of their hard-earned money”.
After signing a deal with Medibank in December, Kogan.com revealed it was expanding into health insurance.
In July last year, Kogan.com made its debut in the insurance market – travel, home and contents, landlord, car – after inking an agreement with Hollard Insurance.
As previously mentioned to ChannelNews, Kogan CEO Ruslan Kogan also desires to disrupt Australia’s NBN broadband market, with a “highly competitive” offering.