Kogan Expands Whitegoods & Built-In Appliance Range

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Kogan.com has continued to chase traditional retailers, by releasing five new products to its whitegoods and built-in home appliance portfolio, from just $239.

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The news follows the launch of Kogan appliances in August last year, with Director of Exclusive Brands, Sergiy Bobrovnychyy, asserting similar quality products would normally cost Aussies “double or triple.”

Founder & CEO, Ruslan Kogan, claims the local appliance industry has been riddled with poor delivery logistics, resulting in higher prices from existing sellers.

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Available today, the new range includes a Kogan Series 7 Freestanding Dishwasher (Stainless Steel) with 4-star water rating and 3-star energy rating ($319), plus a Kogan Series 9 Freestanding Dishwasher (Stainless Steel) with 5-star water rating and 4-star energy rating ($349).

Set to further intensify price competition, the e-commerce giant is also selling a Kogan 8KG Series 7 Front Load Washing Machine with a 4-star water rating, 3.5 star energy rating and 1200 spin speed ($359)

New additions include a Kogan 9KG Series 7 Front Load Washing Machine ($399) with four star energy and water rating, plus Kogan 7KG Series 7 Vented Dryer ($239) with LED display, delay start and integrated smart moisture sensor.

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