Kogan has been forced to drop their dacks cutting the price of their 65″ UHD Android TV’s from $1,299 to $799 after they discovered that Aldi Australia was set to sell an exciting new generation $799 Bauhn Android TV, which is the first-ever Google Voice On the remote TV approved for Aldi stores worldwide.
The battle between Aldi in the TV market has been brewing for some time because of their value deals.
Earlier this month Kogan was listing an Android TV at $1,299, this was then dropped to $1,099 but as soon as the Aldi catalogue featuring the brand-new Bauhn 65” 4K UHD Android TV that has been officially certified by Google and will also include Google Voice and Netflix as well as YouTube on the remote Kogan instantly revealed a new price for a 65″ Android TV they also offered free delivery, the catch is that the offer runs out tonight.
Some people are now questioning “how much margin” does the online retailer “have in a product” or is he prepared to lose money in a desperate battle to compete up against Aldi specials.
Back in May the Australian Competition & Consumer Commission (ACCC) instituted proceedings against Kogan Australia Pty Ltd (Kogan) in the Federal Court alleging that Kogan made false or misleading representations about a 10% discount promotion, in breach of the Australian Consumer Law.
The ACCC claims that between 27 and 30 June 2018, Kogan ran an online promotion where consumers could obtain a 10% discount on most of its products by using the discount code “TAXTIME”. The promotion was held ahead of the end of the 2017/18 financial year.
Kogan published this promotion on its website and via text messages and emails to consumers.
The ACCC alleges that Kogan’s advertisements were false or misleading because Kogan increased the prices of more than 600 of its products immediately before the promotion. In most cases, prices increased by at least 10%.
A read of the fine print on the Kogan site relating to their TV deal identifies certain conditions.
Aldi customers will be able to pick up their Bauhn TV on Saturday, October 31st while the Kogan offering is only available via a Presale order with delivery on the 15th of November.
In addition, an offer of free shipping in November is set to finish at midnight on the 23rd of October 2019 with consumers set to pay an additional $50 after this date.
The Kogan TV uses Google Chromecast to deliver the Android TV OS, it also has Dolby Vision as well as Netflix Stan and YouTube.
The Company has not said whether their TV has been officially sanctioned by Google.
The New Aldi offering is officially certified by both Google and Netflix with access to both big US content brands on the Bauhn TV remote.
Most cheap TV’s are running Netflix apps and don’t have voice control that has been certified by Google.
Another problem is that Netflix apps are not certified by Netflix and don’t deliver the same functionality as the app that these TV Companies use is designed for a mobile phone and not a TV.
We understand that It’s the first time that Google has approved its technology to be incorporated into a ‘value’ TV for sale in Aldi stores.
ChannelNews has already seen and played with this TV and if you are looking for a new 65” TV that has an extremely good display and runs what is a very slick and smart Android TV OS this TV is worth waiting for.
Also impressive is the new remote that is sleek and looks as if it belongs to a $3K TV.
Voice commands are easy via this new remote, all you do is pick it up ask what the weather is going to be, and it responds, you can use voice to navigate to Netflix or YouTube or even ask it to play jazz or rock and roll from Spotify.
The Android TV OS is very responsive and is Google’s way of turning your TV into a smart, connected streaming media player.
It has several features that make it stand out from the crowd.
Instead of a screen full of apps or widgets like search, weather, or stocks, Android TV’s home screen puts the focus on the content you can access via the new Bauhn TV whether it’s through one of your subscription services like Netflix or Google Play Music, or from your own personal media collection.
The apps are displayed as “ribbons” — a horizontally scrolling set of recommendations and recently viewed content from within a particular app.
Android TV on the Bauhn TV can access the Google Play app store, where you’ll find thousands of apps that have been designed specifically for Android TV’s which means you won’t be struggling to read tiny text or trying to navigate apps that only work when you can swipe with a finger.
The Bauhn TV is well worth the wait.