X

Popular Australian TV shows like “Law & Order” will be available to be downloaded to an iPod Video.The service is the latest attempt by a major network to reach beyond the traditional TV audience.

The shows, taken from NBC, the USA Network and the Sci-Fi Channel, include current and older programming and most will cost $1.99, the same as hit programs “Lost” and “Desperate Housewives,” which Walt Disney Co.’s ABC several weeks ago said it would offer at the iTunes music store.

First-run prime-time programs will be available early the next morning, several hours after they run on TV screens said Apple and NBC, which is controlled by General Electric Co.

Among the downloadable offerings are “Late Night With Conan O’Brien,” “Surface,” as well as older programs, such as “Alfred Hitchcock Presents,” “Dragnet” and “Knight Rider.” Some of the content appears on the Foxtel network in Australia.

Networks are pursuing the younger generation wherever members get their entertainment, which is more often on the go with devices such as the iPod from Apple. ITunes allows downloads for watching on the computer or on an iPod.The financial terms of the deal, including its length, were not disclosed.

The deal is “definitely not exclusive,” Jeff Zucker, president of NBC-Universal Television Group, told Reuters.

“The digital strategy is for our content to be available anywhere (and) everywhere and so this is just the next step in that strategy,” Zucker said.

The iTunes music store, which Apple Chief Executive Steve Jobs said has sold more than 3 million videos since the iTunes catalog launched two months ago, is one that has aroused particular interest among TV networks.

“I remember talking to NBC literally hours after the launch of ‘Desperate Housewives’ and ‘Lost,'” said Eddie Cue, vice president of iTunes.

“Customers are spending their dollars on this. The only feedback we get that’s not positive is” Where’s this particular show that I want?”    ESPN, also owned by Disney, is looking into distributing some of its TV programming on the iTunes service, ESPN and ABC Sports President George Bodenheimer said on Monday.

News Corp.’s Fox Filmed Entertainment also is open to a deal with iTunes, co-Chairman James Gianopulos said last week at the Reuters Media and Advertising Summit.

 

 

BlueAnt 4SQM PumpAirUltra 728x90px Law & Order Now Showing On Your iPod
ELX DIG Crosscat Promo 728x90 Mar25 Law & Order Now Showing On Your iPod
AU X8 Banner 728x90 Law & Order Now Showing On Your iPod
ChannelNews AZ100 728x90 Law & Order Now Showing On Your iPod
Flick of a switch 728x90 1 Law & Order Now Showing On Your iPod
728 x 90 Law & Order Now Showing On Your iPod
MOTO 36331576 Q3 Ad Banners 728x90 2 Law & Order Now Showing On Your iPod
Hisense KV BannerAd 728 90 Law & Order Now Showing On Your iPod
Px7 S3 728x90 1 Law & Order Now Showing On Your iPod
250527 SAV Channel news June25 Leaderboard 728x90 1 Law & Order Now Showing On Your iPod
Skullcandy 728x90 1 Law & Order Now Showing On Your iPod
728x90 Law & Order Now Showing On Your iPod
JBL TourPro3 728x90 Law & Order Now Showing On Your iPod
Arlo July Promo Digital 728x90 2 Law & Order Now Showing On Your iPod
HAIER Series 600 FLW HPD Pairs 728x90 1 Law & Order Now Showing On Your iPod
Westan 728x90px Law & Order Now Showing On Your iPod
MaxRanger4K Leaderboard 728x90 Law & Order Now Showing On Your iPod
728x90 Law & Order Now Showing On Your iPod
Uniden Channelnews SoloX July 2024 728x90 1 Law & Order Now Showing On Your iPod
GOTHAM 728px x 90px Law & Order Now Showing On Your iPod
appliance retailer leaderboard may 728x90 Hitachi updated Law & Order Now Showing On Your iPod
BEL2535 BPB024 4SQ Banners 728x90 Law & Order Now Showing On Your iPod
Marshall 728x90 1 Law & Order Now Showing On Your iPod
FA 979 HN MDF SG14 14gen 728x90 1 Law & Order Now Showing On Your iPod


YOU MAY ALSO LIKE