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With Pioneer following Hitachi and Fujitsu out of the plasma market LCD TV is now starting to take off according to Quixel Research who claim that the LCD TV market grew14% during the past 12 months.

 With Pioneer following Hitachi and Fujitsu out of the plasma market  LCD TV is now starting to take off according to Quixel Research who claim that the LCD TV market grew14% during the past 12 months.

The LCD market increased sales to $22.7B in 2008 over 2007 results of $19.9B.  It also jumped 7 percent in quarter-to-quarter (Q/Q) sales for Q4 2008 with $6.3B. Sales of 1080p LCDTVs captured 35 percent of the overall market in units and 61 percent in value for 2008.

In the large screen size segments, 1080p sales accounted for 90 percent of the unit sales. As larger size and higher resolution models become commonplace, the market has begun to embrace 100-hz and LED backlight solutions, with the latter shipping over 100K units in 2008.

The news isn’t all good for the LCD category says Quixel’s Tamaryn Pratt. “Rapid ASP declines in all screen sizes pushed year-to-year values down 12 percent, foreshadowing a tough future as far as LCD TV revenues are concerned.”

Meanwhile, a study by DisplaySearch shows LCD shipments falling year-to-year for the first time ever, dropping 2 percent from 8.9 million units in Q4 2007 to 8.7 million in Q4 2008. LCD shipments did increase 9 percent quarter-to-quarter.

Demand for mid sized LCD TV’s booming especially in the 40-inch and 42-inch screen size segment which is up nearly 40 percent for Q4 2008. The 52-inch and 55-inch-plus segments grew the most year-to-year with 160 percent and 302 percent, respectively.

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