LG Electronics, whose reputation has been severely dented by an appliance scandal in Australia, is set to launch a new full LED Skype enabled 3D TV, in an effort to stay ahead of Sony in the flat panel TV market. Currently Samsung and Panasonic are holding onto the top two slots.
According to mass retailers the inclusion of Skype by LG, Samsung and Panasonic along with 3D and Internet connectivity “does deliver a selling advantage for LG” over TV’s that only have 3D and Internet connectivity claims JB Hi Fi executives.
However seveal retailers are concerned over the brand because of their track record in the market which of late has wallowed from one scandal after another.
Among the new products being offered by LG is a new LX9500, which LG One is describing as the “world’s first” Full LED 3D TV.
The new LED-backlit TV is 22.3mm thick and has a 16mm bezel. It also delivers 1080p resolution, 10,000,000:1 dynamic contrast ratio, and has 400Hz refresh rate. It is also DLNA-ready and works with active shutter 3D glasses and has HDMI 1.4 ports, USB 2.0, Wireless AV Link and Skype.
Other LG technologies in the LX9500 include: Pictured Wizard II, Spot Control, Infinite Sound, Clear Voice II and Intelligent Sensor. The LX9500, which will be available in 47- and 55-inch models, will ship in early May and is expected to retail for around $5,995.
The biggest problem for LG in launching their new 3D TV range in Australia is their reputation, with the Australian Competition and Consumer Commission currently investigating the Company for consistent breaches of consumer laws in Australia.
Earlier this month Choice revealed that the Company was deliberately misleading consumers into the energy efficiency of their refrigerators. They also discovered devices built into LG products that delivered a false energy reading.
Last year LG was fined $3M dollars for breaches of consumer laws relating to the false labelling of air conditioners. Now the Company is in discussions with the ACCC, in an effort avoid another multimillion dollar fine.
Earlier today LG were forced to recall two side by side refrigerators and a DVD Player because of potential safety risks to consumers.
Earlier this week LG said that they were aiming to sell nearly 1 million 3D TVs this year despite their being limited 3D content.
They also admit to targeting Sony over Samsung and Panasonic and that wanted to increase market share using 3D TVs more aggressively.
“Our goal is boosting market share in 3D TVs and you can clearly see that, as our target for 3D market share is 10 percentage points above our LCD TV sales target,” Havis Kwon, LG’s vice president and head of LG’s LCD division.
LG Australia, which competes with Samsung, Sony and Panasonic, has consistently struggled in Australia to gain marketshare in the TV market, now they are under threat from Toshiba who have deliberately targeted LG with their new Cell TV which delivers 3D without glasses. Set to be launched in the last quarter the Toshiba offering will include a new range of high end LED flat panel TV’s.