Execs at Samsung say that LG Electronics’ 3D technology is outdated in the midst of a standardisation war for the format between the companies.
Samsung is using shutter glass technology that requires electronic glasses for its 3D TVs alongside competitors like Panasonic and Sony, while LG is now pushing film-type patterned retarder (FPR) 3D technology which is cheaper to produce.
“LG Electronics is saying that its FPR is the next technology in the 3D world, but that isn’t right since it was developed in the 1930s,” said Samsung’s head of TVs, Yoon Boo-keun.
LG cited lower costs as a plus for FPR as well as a removal of dizziness that could come from shutter glasses. Samsung agreed that cost is a factor, but says it is the only plus for LGs lineup.
“The film-based technology would give some advantages in cost, but that’s all. FPR won’t realize full HD images as it has technological limitations, limiting its use to small-sized digital devices,” said Samsung’s TV chief.
“LG wants to become the leader in 3D TVs. Bigger retailers from China to the United States are asking us to supply more,” said LG chief, Kwon Hee-won last week when the company formally released its FPR TVs.
Despite this keen approach, LG saw a drop in profits over the last year while Samsung also saw losses in its TV sector despite its lead in Korean electronics.
