LG Electronics has started to eat into Sony’s global TV market share just when the struggling Japanese consumer electronics manufacture was looking for increased growth of their Bravia flat panel TVs.
According to recent market share reports from Asia’s three consumer electronics giants, LG Electronics shipped 18.91 million units of flat-screen TVs between January and September this year, compared with Sony’s 13.7 million units in the same period.
Samsung Electronics retained its lead, selling 26.53 million TVs during the first three quarters of this year, according to the company’s third-quarter earnings data.
During the July-September period, LG sold 6.6 million flat-screen TVs, leading Sony by 1.7 million units.
The flat-screen TVs include liquid-crystal display (LCD) TVs as well as plasma display panel (PDP) TVs. Japan-based Sony produces only LCD TVs.
LG Electronics edged out Sony in terms of TV sales last year, taking the runner-up position in the industry, just trailing behind its home rival Samsung Electronics.
LG Electronics attributed its sales growth to its expansion in emerging economies, including Southeast Asia and South America, with its low- to mid-end light-emitting diode (LED) TVs. It expects to maintain its No. 2 position this year, it said.
“We still have to see the fourth quarter, which has seasonally high demand for TVs, but considering the trend through the third quarter, it seems it would be difficult for Sony to catch up with LG,” an LG official said.