48 hours after LG announced a deal to deliver 1300 Telstra BigPond movies to owners of an LG Internet enabled TV, the Korean Company has cut an XBox 360 deal with Microsoft for the roll out of 3D gaming on select LG 3D TV’s.
LG has said that they have agreed a new deal with Microsoft which will see 3D gaming on the Xbox promoted and sold alongside LG’s new 3D TVs. The deal is will result in product being jointly sold in stores in Australia before Xmas.
Insiders are also saying that software widgets will be built into the TV that make access to the XBox live console easy.
In a statement issued in Korean, LG said that they will market their new LX5900 3D TV which was launched this week in Australia alongside Xbox 360 3D game bundles.
Xbox 360 bundle deals for global markets are expected to be announced at this years E 3 show in Las Vegas.
While Microsoft has remained fairly quiet about the launch of new 3D gaming on the Xbox 360, it looks like a new deal with LG may well mark a change in the company’s 3D strategy for the console say analysts.
In Japan, where Toshiba is set to roll out new TV’s incorporating the Cell processor the Company is looking to make 3D gaming a key part of their offering. The Cell processor is used on both the PS3 and the XBox 360.