LG new Door-in-Door models offer easy access to your most-used items and smarter freezer organisation
At the core of LG’s two latest Door-in-Door models isn’t just the promise of better functionality and organisation, it’s also about maximising the freshness of your fruit and vegetable storage – and, for true foodies and home chefs, these are the types of things that really matter.
So why is the “Door-in-Door” design so much better?
Simply put, this means energy savings and fresher food. LG’s Door-in-Door design helps to reduce temperature fluctuations that occur whenever the refrigerator door is opened. Using the Door-in-Door feature helps to reduce cool air loss by up to 41per cent (for model GR-D907SL) compared to opening one normal door.
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There’s also an added element of convenience – the Door-in-Door design makes it easier to reach frequently sought-after food and beverage items. With a quick push of a button, a unique panel is revealed, so foodies can access the foods they use most. Do you like using your fresh fruit and vegetables in an Italian-inspired theme? Tuck away some fresh basil or oregano inside the panel for easy access to sprinkle on your next meal. More of an Asian cuisine buff? Use the Door-in-Door to store fish sauce or wrappers for your dumplings. No matter your palate, it simply makes sense as it allows you to quickly find the ingredients you need.
Two-door freezer design
LG designs its refrigerators to meet consumer preferences. According to LG qualitative consumer research, the majority of respondents preferred the two door design over a one-deep drawer design.
The convenience of easily locating your items isn’t limited to the top half of the refrigerator. With the two-door freezer layout, no longer is the freezer a black hole of ice, but instead a foodie oasis, where there’s no co-mingling of frozen meat and snap-frozen peas. .
Customising your refrigerator space
LG’s Door-In-Door refrigerator models also boast customisable internal storage. Back from the markets with bags full of beetroot, tall bunches of celery, herb-crusted ch?vre and free-range chicken, and need to reconfigure the space a little? LG’s new refrigerators have got you covered. Enjoy the flexibility of the retractable shelf to fit taller items such as fresh farm milk or fruit juice. The French Door also includes an in-door ice maker that frees up internal space and allows consumers clear access to three full width shelves, which is another great bonus for the proud home entertainer.
Better food organisation
Fridge disorganisation is also limiting our food choices, with almost 3 in 10 Australians confessing to often eating the first thing they see, rather than what they want to eat. Design, style and convenience are at the heart of LG’s Door-In-Door technology. Ideal for busy families, large households and foodies, these elegant new models allow you to place your most popular chilled items in the front door and store larger and less frequently used items in the main fridge cavity.
Minimising Food Wastage
When LG conducted research about Australians’ fridge habits, they found that Aussie households waste, on average, between $500 and $1000 a year as a result of cluttered and disorganised fridges. Almost half (45 per cent) of respondents said they wished their refrigerators were better organised. It’s no wonder, with Australians binning 17 million items a week due to disorganised fridges. In addition, 38 per cent of respondents forget about items in the back of their fridges and nearly a quarter (23 per cent) mistakenly double buy items because they’ve forgotten what’s in their fridge.
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LG’s smart organisation offers a solution to this common trouble. With your refrigerator space optimised, you’re better able to see all items within your fridge, so you’re less likely to double-up on items at the farmers market or let your carefully-picked produce to go waste.
Fresh choices
Like a selection of heirloom tomatoes or farm fresh meats from a market, LG refrigerators also give foodies a choice. For foodies who love to entertain for more intimate dinner parties, the GF-5D712SL (RRP $4,849) offers a 712L capacity with counter-depth design and an ice-maker and water dispenser. This is available at most retailers.
For those home chefs who love to show their friends they care by treating them to nine-course degustation menus or for large families who always need more fridge space, the GF-5D890S (RRP $5,499) offers a huge capacity of 890L and an ice-maker and water dispenser. For more information, http://www.lg.com/au/door-in-door
Don’t forget to check out our latest and free appliance publication, PLUG!
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