The PC market, which is already under pressure from falling sales, is set to face another hurdle, with the re-entry of LG Australia into the market with new Windows tablets and an Ultrabook.
Key to their success could lie in the high penetration that LG Electronics has in the TV market.
According to Samsung, which is now a major player in the PC market at the expense of struggling brands such Acer, ASUS and Dell, consumers are buying Samsung PCs because they have faith in Samsung as a brand as well as the overall look and feel of the PCs that Samsung is selling into the Australian market.
“Consumers who buy a Samsung TV trust the brand to deliver night in night out. Research shows that they are happy with the performance of their TV. When they are offered a Samsung PC product in-store and it is linked with a TV on one of our in-store displays they are more likely to trust Samsung as a brand,” said Philip Newton, Vice President of Consumer Electronics and the former head of PC products at Samsung.
LG, the second-largest TV manufacturer in Australia, is confident that their “strong TV Brand” will flow down to their new PC range, which is stylish and highly functional.
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Already a major player in the monitor market, LG is initially taking a series of small steps before they launch a full assault on the Australian PC market, by only allowing their PC products to be sold via Harvey Norman.
Marketing General Manager at LG Electronics Australia Lambro Skropidis said: “This is very much a toe in the water exercise with Harvey Norman. Several companies have launched into this market via one retailer only. We have an excellent product offering that not only looks good but is priced right for what we are offering,” Skropidis said.
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The new i5 LG Tab-Book which will sell for $1399 comes with a 13.3 inch Full HD screen, Intel Core i5 1.8GHz processor, 4GB of Ram and a 128GB SSD.
The device is a hybrid Windows 8 tablet with an 11.6 inch screen weighing in at 1.05kg or 1.25kg the tablet comes in two configurations, a 1.8Ghz Core i5 Z160 processor or 1.8Ghz Intel Atom Z2760 processor.
The 1.8 GHz model comes with 120GB of storage while the Atom version ships with 2GB of RAM to the Core i5’s 4GB. The Atom version has 64GB of memory.
The LTE Tab-Book runs Microsoft’s full OS – not the RT version – on an Intel Core i5 processor, with a sliding 5-point multi touch display this is very convenient when you don’t want to plug in an external mouse.
LG has chosen not to include a trackpoint pad in the middle of the keyboard. Instead, users have to use their finger on the screen to navigate.
What is impressive is the slick way that the screen pops up when you press two buttons either side of the device, revealing a full highly functional keyboard.
The device has an 11.6-inch IPS LCD178-degree viewing angle display.
Another neat benefit is that LG has built in a USB slot, HDMI port, and microSD card access into the side of the device. Wi-Fi and Bluetooth are also standard along with an LG radio.
LG said the device would run for up to 10 hours on a full charge.
Their new Windows 8 Ultrabook comes with a super smooth white surface and is thin and light at 1.15kg.
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Impressive and highly functional is the custom keys running down the left hand side of the keyboard, this allows users to easily control Windows 8 functions such as power on and off, search or return to display page.
According to LG management, the company is taking their entry back into the PC market seriously. “We have the product and the design capability to be a major PC player. We agree with what has been said about the relationship between a TV and other products manufactured by a Company like LG,” Skropidis said.
LG is also set to benefit from their in-store PC displays that sit right next to an LG TV display.