Rising phone giant says it is happy with how Optimus G ‘superphone’ has fared in Oz, so far.
But its a tough race as HTC, Motorola – due to launch X phone soon, Sony, Huawei and every other smartphone maker eagerly eyeing growth in the mobile market.
However, local IDC mobile analyst Aman Bajaj predicts phone race won’t change
drastically from the current ‘two horses’ in the lead in 2013, namely Apple and Samsung, although noted players like HTC, BlackBerry and
Motorola have got their act together, although didn’t mention LG, traditionally a big player in the ‘dumb’ phone scene, only.
LG who launched the powerful quad-core Optimus on Telstra only are aggressively looking to take market share from the current two horses leading the smartphone race, who command over half of the market.
Anderson would not comment on LG’s other smartphone releases this year locally (several phones including Optimus G II, Optimus G Pro with Full HD display and quad core were recently announced in Asia).
However, LG is targeting the 4G market in particular and its three pronged phone attack in Oz and confirmed at Optimus G launch its grand plan to unleash mass market 4G phones 4″ Optimus F3 and 4.3″ F5 here, and is also looking at the 3G market with an Optimus L Series low-end budget devices.
But analysts are warning cheap Chinese brands such as Huawei and ZTE, could be the biggest threat to Apple and Samsung domination this year.
“The issue isn’t HTC, Sony or LG – it’s a flood of cheap Chinese handsets,” Enders Analysis analyst Benedict Evans told CN last month, speaking about the new mobile players that will arise this year.
