LG, Samsung & Harvey Norman Tip Millions Into Olympics

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Samsung and Harvey Norman are set to tip millions into sponsoring the Foxtel coverage of the London Olympic Games while LG is set to benefit from a decision last week by the Australian Communications and Media Authority to allow Channel Nine to show the games in 3D.Both Samsung and LG have recently launched new Smart TVs in Australia with the Korean Company set to offer consumers who buy one of their new top end Smart TVs free access to the Foxtel coverage of the Olympic Games.

The only problem is that users who watch the games via a new Foxtel application which Samsung will launch in July will not be able to record any of the action for later viewing.

Users who want to record the Foxtel Full HD coverage will have to use a Foxtel digital video recorder.

LG who claims to have the best 3D Smart TVs in Australia is banking on consumers watching channel Nine’s coverage of the games, claiming consumers will get the benefit of both the highlights of the London Olympics as well as their 3D coverage.

Last week the Australian Communications and Media Authority approved a Nine Network  application to show the Games on a 3D channel in Adelaide, Brisbane, the Gold Coast, Melbourne, Perth and Sydney.

“Viewers with a 3D television should be able to view the trial if they are within the coverage area of the trial services,” authority chairman Chris Chapman said.

Both Nine and pay-TV company Foxtel paid around $120m, which included rights to the 2010 Winter Olympics in Vancouver. Nine is believed to have signed up over $140m in sponsorship according to the Media section of the Australian newspaper.

“What we’ve also been able to do is longer-term deals with clients based on an Olympic component, so we’ve been able to secure much bigger deals beyond the Olympics,” a bullish Nine managing director Jeffrey Browne said.

 

“The net value of the Olympics to Channel Nine will be in excess of $140m. It’s a pretty big result,” Mr Browne said, adding that Nine would reveal details of its 3D Olympics channel this week.

Both Samsung and LG are set to go head to head in the Smart TV market with both organisations investing millions into marketing their new generation of TVs.

Samsung, who has hired their own team of sales executives because of a lack of confidence in the sales staff provided by retailers, is currently setting up retail online connected pods according to the Director of AV at Samsung Philip Newton.

Concern by both Samsung and LG over the lack of broadband in major retail stores has seen both organisations invest in dedicated broadband networks which allow their products to be demonstrated in a connected TV enviroment. Both organisations will show new content streams as well as the TVs being controlled by tablets and smartphones.

Last week Foxtel unveiled its programming strategy based on eight dedicated channels and is expected to generate $15m-$20m in advertising sales.

The Company said that they have signed eight sponsors including Harvey Norman and Samsung.

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