LG Scores 3D State Of Origin Deal For 3D TV Launch

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LG Electronics, will run a new 3D TV advertisement during the upcoming NRL State of Origin Rugby League series, which is the first sporting event to be broadcast in 3D in Australia.

LG has snared the deal ahead of Samsung, with the company set to launch their new 3D TVs to coincide with the State of Origin series between NSW and Queensland, which kicks off on the 26th of May 2010.

In Europe, LG is already a major partner with Sky, who recently purchased 15,000 LG 3D TVs for pubs and clubs, where Sky broadcast the recent Manchester vs Arsenal game in 3D.

The major sponsor of the State Of Origin Series is Harvey Norman, who is now working with vendors to run a series of Harvey Norman commercials during the series promoting TV, home theatre and other consumer electronic products.

Warren Kim, Product Marketing Manager of TVs at LG, said that the company will launch several new models in May in an effort to take on arch rival Samsung and a surging Panasonic.

“We have an excellent new TV offering and yes we will be advertising in the State Of Origin 3D coverage. We believe that the coverage presents LG with an opportunity to showcase our new 3D TV offering”.

Nine CEO, David Gyngell, said that the Nine Network wants to pioneer the 3D revolution with what will be the first 3D sports broadcast on free-to-air worldwide.

The broadcast will be limited to Sydney on temporarily allocated spectrum with Nine hoping that ACMA will permit the service to be extended to other states via the use of spare spectrum.

Gyngell said “its early days of course because the technology is still developing and its availability to consumers right now are limited. But 3D is about to arrive with a bang across the world, and the Nine Network and Harvey Norman want to pioneer the revolution in Australia,”

Gyngell said “Capturing an event in 3D involves different camera positions and viewing angles. Because 3D carries a level of emotion and involvement beyond regular HD, it can literally put you in the best seat in the house. Our experienced Wide World of Sports producers and directors will be working to harness this new technology and develop the coverage leadership for which they are renowned”.

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