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LG is set to steal Sony’s OLED advantage with Company insiders in Korea telling SmartHouse that the Korean Company will have a 15″ for sale by Xmas and a 32″ in mid 2010.

It is tipped that the company is working towards delivering their 32″ OLED TV by June 2010 at a price of around $3,999 and their 15″ by Xmas.

A senior executive at LG Display who has been closely involved in the development of display technology for Apple said “The early models will be double, if not triple, the price of an LCD panel however, over time they will fall”.

The new 15″ LG OLED display panel is tipped to be shown for the first time in a brand new Apple notebook in June and later in the year it will appear as a standalone TV/monitor. Recently LG Display snared a multi billion dollar dislay contract with Apple with $500US being paid upfront. 

Currently Sony Australia is selling an 11″ OLED TV for $6,999. The exact same TV is selling in Best Buy in the US for US$2,499 (A$3,519).

Warren Kim, TV Category Manager for LG Electronics in Australia, said “There is a market for everything. We will have to look at the pricing. One big issue in bringing OLED into the market is education. Currently we have plasma, LCD and educating consumers on the different display options is difficult”.

Also set to roll out OLED display screens this year are Samsung who earlier this month launched a new range of LED TV’s which Sony are arguing are simply backlight LCD TV’s.

Currently LG are selling an HD 32inch LCD TV for $1,499.

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