LG Australia is set to launch 40 new TVs in April, with the company set to go head to head with Samsung and Panasonic, with a new range of 3D and Internet enabled models that also include Skype video conferencing and storage. The range will span Plasma, LED and LCD.Last week, Stan Bilinski who had recently been promoted to the role of marketing for LG Australia’s AV and consumer electronics division, quit the company with senior executives admitting to ChannelNews that the resignation was unexpected. They also admitted that Bilinski was playing a key role in the launch of LG’s 2010 AV offering when he quit.
According to Warren Kim the Product Marketing Manager for TV’s at LG Australia, the company will launch a line up consisting of several 3D models however he refused to identify how many 3D models LG will have because of the “competitiveness of the current TV market”.
“We will have 40 new models in our 2010 TV line up. We are also launching new Blu-ray players. We would rather be late and get our strategy right than be the first to market” he said.
Three months ago LG appointed the Ogilvy & Mather owned Pulse to handle their public relations, since then the company has failed to issue any press releases from the consumer electronics and AV division.
According to ChannelNews, sources at Pulse Communications LG is set to launch two new 3D TV models, a 3D Blu-ray player and the first passive 3D technology LCD TV. This is the same 3D TV technology that was rolled out in pubs and clubs in the UK when Sky recently broadcast a local Premier League Soccer game.
Its first 3D ready TV, which is believed to be the LX9900, comes in 47-inch and 55-inch options and plays 1080p high-definition images to both eyes via battery-powered ‘active’ glasses which shutter the right and left eye at high-speeds to create 3D images.
The advantage of the active system being introduced by LG is that the 3D TV can be used without a set of glasses and won’t look blurred.
A new 3D Blu-ray player, the BX580 is also set to be launched by LG in Australia.
The new range will be backed by a major marketing campaign according to Warren Kim.