LG Electronics plans to push film-type patterned retarder (FPR) 3D technology that abandons electronic glasses on its 3D panels to step ahead of its competitors.
LG announced the FPR technology in December and has recently mass-produced it in its 3D panel line-up, releasing the technology in its Korean home just yesterday.
FPR drops battery-powered glasses for the lighter, unpowered variety which the company hopes will entice 3D adopters with its low cost and removal of any kinds of dizziness that it says comes with electronic 3D glasses.
FPR is also reported to increasing picture sharpness and clarity for cinema quality picture.
Samsung, LG’s biggest rival, is currently ahead of LG in TV sales, so LG is looking for an edge in the market.
“LG wants to become the leader in 3D TVs. Bigger retailers from China to the United States are asking us to supply more,” said LG chief, Kwon Hee-won in a press conference in Seoul.
Samsung is launching its SmartTV range this April, but has refused to make an official decision on whether it would employ FPR technology or not, instead focussing on its upcoming 3D range.
At the same time, LG has been working on its 84 inch Ultra High Definition LCD panel that sports 3840×2160 Full HD on the screen that spreads out over more than two metres, integrating FPR technology.