LG has smashed it, picking up Brand of the Year and 13 other Red Dot Design Awards.
Stand out products for the Korean Company was their LG G4 smartphone and the LG Urbane Smart watch.
LG joins brands such as PepsiCo, Audi AG, and Mercedes-Benz who are all past winners of a Red Dot Award which is recognised as one of the world’s leading design awards for big brand innovations.
LG also becomes only the third company to win both Brand of the Year and Design Team of the Year, which LG won in 2006.
En route to its Brand of the Year honour, LG received 13 other nods from the Red Dot Award: Winning entries include the LG G4 and the LG Watch Urbane, both of which embody “the company’s human-centric user experience design philosophy with a simpler and more intuitive interface to accommodate individual users,” LG said.
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“The brand management of LG Electronics is unparalleled in its skills in this respect. The corporate claim sums it up ? Life’s Good,” said Dr. Peter Zec, founder and CEO of Red Dot. “Anyone who invests in an LG product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand management works.”
LG Electronics Vice President and Head of Corporate Design Noh Chang-ho said the Red Dot Award honour demonstrates the company’s leadership in the field of design through its ongoing commitment to the consumer experience. “We will continue to design and develop creative solutions that elicit a positive emotional response and deepen the relationship between our brand and consumers to live up to our motto, Innovations for a Better Life,” Chang-ho said.
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| Noh Chang-ho, vice president and head of corporate design at LG Electronics |
LG will be publicly honoured at the annual Red Dot Gala in Berlin on November 6. Its winning products can be viewed online on the Red Dot Award website.
