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LG Australia is set to be a major player in the home entertainment market this year with a range of products that make Sony look like yesterday’s brand and Samsung pondering how to compete.

While Sony was showing a TV prototype called Crystal LED, Samsung and LG were rolling out cutting edge TVs that will be in stores by May 2012.


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LG also have a Google TV that is ready to go on sale soon, this device allows users to have the best of both worlds, access to LG’s new content management system as well as access to the new Google TV capability.


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Another big breakthrough to be revealed at CES is 4K TV display resolution, So what is OLED and 4K?

OLED, or organic light-emitting diodes, are more energy efficient, thinner and provide better black levels when compared with standard current LEDs used in TVs today. LG’s 55-inch OLED TV weighed in at just under 7 kilo

But OLED is also more costly to produce than LED TVs, which means they’ll be more expensive to consumers.

Samsung is promising that its prototype OLED display, which will not be on sale till the end of 2012 at the earliest, offers “the ultimate in vividness, speed and thinness”.

 

Both Samsung and LG also showed off their new 4K TVs.

LG has an 84-inch “ultra definition” (3840×2160) TV, and with both their OLED offering and the 4K TV. LG’s Cinema 3D and Smart TV technology is also built in.

This includes support for that upgraded Magic Motion remote and voice control. There’s no official word yet on when we’ll see these on shelves or at what price, but it certainly looks production ready compared to other prototypes that are being shown at the show.

While we don’t have 4K-content yet, one of the reasons LG is making the jump first is for 3D.

 Its Cinema 3D tech uses a Film Pattern Retarder (FPR) screen and passive glasses that result in lowered resolution, but with those extra pixels there’s no question about whether viewers are still getting an HD picture.

If there is one issue that is clear from the CES show it is that Apple will struggle to beat the quality of what LG and Samsung have revealed at CES.

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