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AS DAB+ radios sell like hot cakes, it seems sales may be even higher than reported.

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The 2 million sales of DAB+ radios since 2010, announced yesterday, may be even higher as it excludes digital radios sold online only.

“The DR Industry Report does not include generic brand DAB+ products sold exclusively online,” a Commercial Radio Industry spokesperson told SmartHouse.   

Although the latest radio sales figures includes branded radios like Pure sold online through retailers like  Harvey Norman, it excludes generic brand sold only online. 

The figures, released by CRA, for the first time now include number of new vehicles sold in Australia with DAB+ radios, or taken up, by car buyers.

Sales of digital DAB+ devices from the likes of Pure, Bush hit almost 200K (193,00)  in last four months alone, according to 2013 Digital Radio Industry Report.

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