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German high-end TV manufacturer, Loewe, has launched a new campaign inviting consumers to trade in their old TV and receive $2,000 off a brand new Loewe model.

Expect to see the campaign advertised in brick and mortar stores and in online points of sale.

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Loewe recently partnered with Mimi Hearing Technologies to create Mimi Defined which adapts the TV’s audio to individual hearing needs and is available on Bild 3 series and above.

The offer is available on premium models like the Loewe Bild 3.65 TV, which retails for $6,999, with built-in 4K Ultra HD OLED, HDR 10 / HLG Video, Dolby Vision, and a European designed sound system.

Loewe is one of the fastest growing TV brands in Europe believes that it can service the premium TV market and the mass market in Australia with its range.

This campaign has the opportunity to expand the brand’s reach in Australia, making its TVs more accessible and affordable to the everyday consumer.

The limited-time promotion is available now at selective dealers with terms and conditions applying. Find out more here.

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