Lonely Planet has launched its Audio Phrasebooks for the Apple iPhone and iPod touch. This application aims to provide travellers with access to its phrasebook content in 10 languages.
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Lonely Planet’s Director of Global Business Development, Chris Boden said, “The iPod touch and iPhone are exciting new devices for travellers that can serve a number of their needs when on the road. In combination with the Apple App Store we now have a complete ecosystem for developing and distributing a new generation of compelling travel products to our community. It’s obvious that travellers are increasingly using technology to enhance their journeys. No matter where you are in the world, with your iPhone or iPod touch and a little help from Lonely Planet, you’ll be conversing like a local.”
According to Lonely Planet, the iPhone applications allow users to easily select a relevant phrase category such as Greetings or Eating Out, by simply tapping that category on the iPhone’s touch screen and then flicking through corresponding phrases using the iPhone’s innovative Multi-Touch feature to find the phrase they need. A further tap shows the foreign language translation and plays the audio through the iPhone’s speakers – enabling the phrasebooks to be used as both a translation and learning tool.
Lonely Planet also plans to provide more language combinations over the next few months, such as French to Mandarin.
In a 2008 Lonely Planet survey of over 18,000 travellers worldwide, 80% said they use their mobile phone ‘always’ or ‘sometimes’ when travelling. And 56% said they took their iPod with them when on holiday.
Lonely Planet’s Audio Phrasebooks are available for $12.99 from Apple’s App Store on iPhone and iPod touch. And to celebrate the launch of iPhone 3G and the Beijing Olympics, free downloads of the Mandarin Audio Phrasebook are available until 24 August, 2008.