L’Oreal Showcases New Brow Makeup Applicator

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L’Oreal announced their new eyebrow printing tool at the CES 2023 event with which you can touch up on your eyebrows from the comfort of your home.

The beauty company announced their new handheld electronic brow makeup applicator at CES 2023 which uses augmented reality to help ensure the eyebrows it prints are exactly right for your face.

The tool, created in collaboration with technology company Prinker, prints out eyebrows hrough 2,400 tiny nozzles on the device, producing a 1,200 drops-per-inch (dpi) resolution, and you choose the shape, thickness, and eyebrow effects through the Brow Magic app on your phone.

This is where the augmented reality part kicks in. L’Oreal leans on its ModiFace A.I.-powered virtual makeup technology to make personalized recommendations on effects like micro-blading and micro-shading. You can use this feature with the help of your phone camera.

brow LOreal Showcases New Brow Makeup Applicator

You apply a primer to your eyebrows before moving the printer across them. All it takes is a single, sweeping motion, and your new eyebrow look is applied. L’Oreal recommends adding a top coat to ensure the ink stays in place.

You can remove it easily too- with micellar water or makeup wipes.

The company designed this applicator to make it visually attractive while considering ergonomics.

Brow Magic is expected to launch this year, but its price and exact release date are unknown.

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