They’re aspirational, high quality and affordable, and promise ‘a life less ordinary’. What are they? A range of seven DAB+ radios, no less, that are due to hit Australian retail shelves from this July.
The DAB+ radios from UK based consumer electronics firm, Magicbox, which are being distributed exclusively by Hagemeyer Brands in Australia, are to sport a range of designs and connectivity to appeal to widely differing consumer needs, providing greater choice for the digital radio listener.
Nearly 60 percent of the population in Australia are already exposed to digital radio broadcasts, although currently DAB+ broadcasts are confined to the five main capital cities.
Merging traditional connectivity with DAB+, and in a variety of stylish designs, it is the attention to detail that will stand out with Magicbox digital radios, claims Hagemeyer.
Whether you listen to your radio in the kitchen, in the bedroom or require a party atmosphere in your home, the company has used its powerful miniaturised speaker technology to design radios that include tall, elegant ‘towers’ to stylish living room ‘beams’ with portable, practical digital radios that can also receive traditional analogue FM radio.
The seven models include the Touch Kitchen, the Parabola and the Tower which will be first off the block later this year, followed by the Arden and Cleaver in August, the Nocturne in September, and lastly with as yet unconfirmed timing, the Beam.
So what do all these products promise?
The Touch Kitchen, priced at $169, brings with it a minimalist design in sleek piano black finish, with a headphone socket, MP3 input, and easy to use back-illuminated electric blue touch sensitive control panel.
The Parabola is a portable model with brushed aluminium handle and inverse white on black LCD display, dual alarm clock radio and headphone socket, priced $149.
The iconic Tower, which will retail at $219, is a compact model with iPod/iPhone dock, alarm, snooze button, and powerful sound using miniaturised speaker technology.
The Arden, $109, sports a retro look and has a clock/alarm function and wooden cabinet, while the Cleaver is a sleek black unit, and also has a clock/alarm function and an industrial design with cold steel and lacquered wood at $169.
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Meanwhile the Nocturne is a sleek and powerful DAB model with iPod dock, touch sensitive control panel, digital alarm clock, headphone socket, 2x7w speakers and 20w subwoofer, priced at $349.
This model is aimed to appeal to late night party-goers who want portable DAB+ radio and traditional connectivity coupled with the more powerful performance of an included subwoofer.
And finally the Beam exudes elegance and style with RDS, iPod/iPhone dock/charge, orange back-lit touch sensitive control panel, digital alarm clock with sleep and snooze, swivel stand, 3.5 inch colour TFT touch-screen display; advanced internet radio and streaming capability with Wi-Fi and access to over 10,000 internet radio stations. It will be priced at $449 with availability still to be announced.