A week after the tragic death of Michael Jackson, Telstra has seen an increase in sales of his old albums. Five of his albums are now in the Bigpond Top 10 albums.
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In addition to this, the company has also noticed an increase in visits to its BigPond News site, both online and on Telstra mobiles shortly after the death of Michael Jackson. On mobile, there was a 124% increase in visits to the company’s BigPond News site and a 107% increase in visits to www.bigpondnews.com as readers wanted to follow the unfolding news.