X

Microsoft is using gaming software to chase sales of their Xbox 360 to women. The move comes as sales of the Nintendo Wii soar.

Sales of video game hardware and software jumped 73 percent in October, with Nintendo’s Wii console regaining its spot as the top-selling console, US industry data has revealed.

Total sales were $1.1 billion, compared to $643 million a year earlier, according to market research firm NPD.

Nintendo sold 519,000 Wiis while Microsoft sold 366,000 Xbox 360 consoles and Sony sold 121,000 of its PlayStation 3 machines.

In September, the Xbox 360 knocked the Wii from the top spot it had held all year, thanks to a boost from the release of Microsoft’s blockbuster ‘Halo 3’ game.

“What this demonstrates is that we are putting more and more product into the marketplace and we continue to sell out as soon as it hits,” said Nintendo of America President Reggie Fils-Aime.

 

The console makers and game publishers are positioning for the holiday shopping season that can account for as much as half of the year’s sales of gaming hardware and software.

While Nintendo is scrambling to produce enough units to meet demand, Microsoft is busy touting its broad line-up of games and pitching the Xbox 360 towards more casual gamers such as women that lie outside its traditional consumer base of young men.

Sony, meanwhile, has tried to spark interest in the PS3 by cutting prices and rolling out a slate of highly anticipated games that showcase its graphical muscle.

“Remember that the PS3 price cut came in November so we’ll have to wait until our data comes out next month to see the effect of that cut on retail sell-through of the hardware,” NPD analyst Anita Frazier said in a statement.

Microsoft’s ‘Halo 3’ was the best-selling game on a single console, moving 433,800 copies, but Activision’s “Guitar Hero 3” needed just six days on the market to sell a combined 1.4 million copies across all three major consoles, as well as Sony’s older PlayStation 2. 

728 x 90 Microsoft Chase Women For A Game
MOTO 36331576 Q3 Ad Banners 728x90 2 Microsoft Chase Women For A Game
BlueAnt 4SQM PumpAirUltra 728x90px Microsoft Chase Women For A Game
HAIER Series 600 FLW HPD Pairs 728x90 1 Microsoft Chase Women For A Game
ELX DIG Crosscat Promo 728x90 Mar25 Microsoft Chase Women For A Game
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Microsoft Chase Women For A Game
728x90 Microsoft Chase Women For A Game
AU X8 Banner 728x90 Microsoft Chase Women For A Game
Uniden Channelnews SoloX July 2024 728x90 1 Microsoft Chase Women For A Game
FA 979 HN MDF SG14 14gen 728x90 1 Microsoft Chase Women For A Game
appliance retailer leaderboard may 728x90 Hitachi updated Microsoft Chase Women For A Game
Skullcandy 728x90 1 Microsoft Chase Women For A Game
JBL TourPro3 728x90 Microsoft Chase Women For A Game
BEL2535 BPB024 4SQ Banners 728x90 Microsoft Chase Women For A Game
Marshall 728x90 1 Microsoft Chase Women For A Game
250527 SAV Channel news June25 Leaderboard 728x90 1 Microsoft Chase Women For A Game
GOTHAM 728px x 90px Microsoft Chase Women For A Game
Hisense KV BannerAd 728 90 Microsoft Chase Women For A Game
Flick of a switch 728x90 1 Microsoft Chase Women For A Game
ChannelNews AZ100 728x90 Microsoft Chase Women For A Game
Westan 728x90px Microsoft Chase Women For A Game
728x90 Microsoft Chase Women For A Game
Px7 S3 728x90 1 Microsoft Chase Women For A Game
FLOODLIGHT 2024 Banner 728x90px Microsoft Chase Women For A Game
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Microsoft Chase Women For A Game


YOU MAY ALSO LIKE