Microsoft, who has totally ignored its Media Centre platform in Australia by failing to deliver applications or content or even an electronic program guide, is now set to be embarrassed by the launch of a new private Media Centre App store called MadeForMediaCenter.com.
The site lists a multitude of Media Centre plug-ins that allow users to search for a new car to TV applications to social network applications.
In Australia, Microsoft has for more than three years promised applications, from music sites to movie download services to an EPG. To date none have been delivered, despite the company delivering a vast amount of content for US and European markets.
Developed by Ian Dixon and Andrew Cherry, users can browse applications and download them via a remote control using Media Centre’s TV interface.
At this stage many of the downloads are designed for the US market; however, the operators of the site are looking to make available international applications, including those developed in Australia.
“The only ‘non Media Centre’ thing you’ll get is a UAC [User Account Control] prompt if you have UAC turned on,” Cherry told MissingRemote.com.
“We use the new developer features in Windows 7 Media Centre to do the downloads and install applications” he added.
The site operators are currently looking for developers and applications in an effort to gauge user interest in the site.
The question that Microsoft Australia refuses to answer is why is it that Google and Apple can deliver application stores and Microsoft can’t?
Several insiders that we have spoken to have said that for years Microsoft Australia has been cutting back on marketing and headcount linked with the consumer market. “As they see it the market and the margins are too small to warrant the investment” one former Microsoft employee said.