Microsoft Keeps Prices Down With Lumia 435 and 532

X

Microsoft has launched its Lumia 435 and Lumia 532 smartphones, catering to the entry-level end of the smartphone market.Microsoft states pricing for the Lumia 435, the “most affordable Lumia yet”, is estimated to be 69 euros (around $99), with the Lumia 532 to be around 79 euros, while pricing will vary by market and operator.

The new Lumias will be coming up against a long list of budget Android models, with Microsoft looking to increase market share in the ever-growing entry-level segment.

In its worldwide IT spending forecast for 2015, technology research firm Gartner this week noted that growth in Android and other open OS phones is in the basic phone segment, where in 2014 the average phone cost less than US$100, resulting in the market opportunity “becoming increasingly limited for mid-range smartphones”.

Sporting a 4″ WVGA (800 x 480) display, the Lumia 435 is powered by a dual-core 1.2 GHz processor, comes with 8 GB memory and 1 GB RAM, and is equipped with a 2 MP main camera.

The Lumia 532, meanwhile, features a 4″ WVGA (800 x 480) display, is powered by a quad-core 1.2 GHz processor, comes with 8 GB memory and 1 GB RAM, and is equipped with a 5 MP main camera.

Both the Lumia 435 and Lumia 532 will run on the latest Windows Phone 8.1 operating system.

Microsoft states the two smartphones will begin rolling out in February in select countries in Europe, the Asia Pacific, India, the Middle East and Africa.

250527 SAV Channel news June25 Leaderboard 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
MOTO 36331576 Q3 Ad Banners 728x90 2 Microsoft Keeps Prices Down With Lumia 435 and 532
Flick of a switch 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
Hisense KV BannerAd 728 90 Microsoft Keeps Prices Down With Lumia 435 and 532
AU X8 Banner 728x90 Microsoft Keeps Prices Down With Lumia 435 and 532
FA 979 HN MDF SG14 14gen 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
728 x 90 Microsoft Keeps Prices Down With Lumia 435 and 532
728x90 Microsoft Keeps Prices Down With Lumia 435 and 532
728x90 Microsoft Keeps Prices Down With Lumia 435 and 532
ELX DIG Crosscat Promo 728x90 Mar25 Microsoft Keeps Prices Down With Lumia 435 and 532
Westan 728x90px Microsoft Keeps Prices Down With Lumia 435 and 532
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
Uniden Channelnews SoloX July 2024 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
BEL2535 BPB024 4SQ Banners 728x90 Microsoft Keeps Prices Down With Lumia 435 and 532
Px7 S3 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
Marshall 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
appliance retailer leaderboard may 728x90 Hitachi updated Microsoft Keeps Prices Down With Lumia 435 and 532
HAIER Series 600 FLW HPD Pairs 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
Arlo July Promo Digital 728x90 2 Microsoft Keeps Prices Down With Lumia 435 and 532
BlueAnt 4SQM PumpAirUltra 728x90px Microsoft Keeps Prices Down With Lumia 435 and 532
Skullcandy 728x90 1 Microsoft Keeps Prices Down With Lumia 435 and 532
JBL TourPro3 728x90 Microsoft Keeps Prices Down With Lumia 435 and 532
GOTHAM 728px x 90px Microsoft Keeps Prices Down With Lumia 435 and 532
ChannelNews AZ100 728x90 Microsoft Keeps Prices Down With Lumia 435 and 532


YOU MAY ALSO LIKE