Microsoft Web Site Nobbled By A Panda Attack?

X

Microsoft has accused arch rival Google that they have deliberately nobbled one of their web sites using a “Panda” update to their search engine.

Google said that recent changes to its search system may have reduced the prominence of some popular websites but it was not “deliberate”.

One of the worst hit by the “Panda” update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.

Its web visibility fell by 94 percent according to analysis by Searchmetrics.

Google’s head of search evaluation, Scott Huffman, told the BBC that  it was “almost absurd” to suggest that the results were rigged.

The company regularly changes the algorithms that determine what users see when they search. Such updates are often done to weed out “content farms” – websites that copy material from other sites in order to get hits.

When the update, known as Panda, was rolled out globally on 11 April, Google published a blog post explaining that it was designed to “reduce rankings for low-quality sites”.

Shopping and price comparison sites such as Ciao.co.uk sometimes suffer when Google algorithms change because they carry comments and reviews replicated elsewhere on the internet.

Litheaudio 728x90 Microsoft Web Site Nobbled By A Panda Attack?
Westan 728x90px Microsoft Web Site Nobbled By A Panda Attack?
JBL TourPro3 728x90 Microsoft Web Site Nobbled By A Panda Attack?
denon perl white 728x90 1 Microsoft Web Site Nobbled By A Panda Attack?
PAN2664 ChannelNews Banner CM3 728x90px V1 Microsoft Web Site Nobbled By A Panda Attack?
728x90 Microsoft Web Site Nobbled By A Panda Attack?
Olimpia Splendid Unico Cooling 728x90 1 scaled Microsoft Web Site Nobbled By A Panda Attack?
BlueAnt 4SQM PumpAirUltra 728x90px Microsoft Web Site Nobbled By A Panda Attack?
hitachi banner 728x90 Microsoft Web Site Nobbled By A Panda Attack?
FA 979 HN MDF SG14 14gen 728x90 1 Microsoft Web Site Nobbled By A Panda Attack?
728 x 90 Microsoft Web Site Nobbled By A Panda Attack?
Haier 728x90 1 Microsoft Web Site Nobbled By A Panda Attack?
Emberton III BLACK 728x90 without CTA@2x Microsoft Web Site Nobbled By A Panda Attack?
241211 SAV Ruark CNewsJan Leader Microsoft Web Site Nobbled By A Panda Attack?
WEB BANNERS5 scaled Microsoft Web Site Nobbled By A Panda Attack?
VALENTINES 2025 Banner 728x90px Microsoft Web Site Nobbled By A Panda Attack?
728x90 we see oled CN Microsoft Web Site Nobbled By A Panda Attack?
728x90 Microsoft Web Site Nobbled By A Panda Attack?
Belkin Screen Protection 728 x 90 Microsoft Web Site Nobbled By A Panda Attack?
MaxRanger4K Leaderboard 728x90 Microsoft Web Site Nobbled By A Panda Attack?


YOU MAY ALSO LIKE