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Miele is once again giving a bonus Miele Active HEPA filter that claims to filter out dust, allergens, and other particles to users who purchase select vacuums.

Starting this month until September 30, 2009, users who purchase either the Miele S 5211 ‘Family Care-Taker’ or S 5311+SBB ‘Hard Floor Specialist’ can claim an Active HEPA filter valued at $39.50.

According to the company, the Active HEPA filter is ideal for use in the home as it filters out 99.5 percent of all dust, allergens and other particles to a microscopic size of 0.3 microns. It also has a layer of active charcoal to absorb odours and to ensure that the air which exits from the vacuum cleaner during cleaning is purified.

Miele’s Product Manager, Floor Care Products, Kris Ronsmans anticipates that this promotion will receive exceptional support from retailers.

 

“Our recent May-June Active HEPA redemption campaign was very well received by both our retailers and their customers with a significant spike in the demand for both models featured during the promotion.  We at Miele believe this was due, in part, to the straight-forward process of the campaign with the redemption and the receipt of the bonus Active HEPA filter.”

“However, most importantly, the Miele Active HEPA filter promotion ties directly into one of Miele’s core philosophies:  The hygiene factor of Miele floor care characterised by its air-tight design of the vacuum cleaner barrel, combined with our latest high performance HyClean dust bag technology, and topped off with the bonus Active HEPA filter offers superior filtration,” says Ronsmans.

The S 5211, referred to as the ‘Family Care-Taker’, is available in a Capri blue finish and has a recommended retail price of $429.00, while the S 5311+SBB ‘Hard Floor Specialist’ is finished in a Lava grey colour and sells for a recommended retail price of $529.00.

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