The burgeoning mobile accessories market is set to rise to more than $50 billion in value by 2015 as smartphone sales boom.The aftermarket goods sector is becoming an ever more lucrative one for vendors as sophisticated mobile devices such as RIM’s Blackberry and smartphones are embraced by consumers, and is forecast to generate close to $35 billion in revenue for 2011 in the US alone.
“Today’s smartphone probably includes Bluetooth and a camera – but it may also incorporate Wi-Fi, Near Field Communication, GPS, multimedia, speech recognition and more,” says senior analyst Michael Morgan of ABI Research, who carried out the report.
“All these add value to the device, making it more worth protecting and more able to benefit from high quality, high-priced accessories.”
Bluetooth headsets, data connection kits, iPhone cases and handfree speakers, are just some of the products that are increasing in popularity among consumers were virtually unheard of fifteen years ago.
Bose and Zagg are already strong players in the OEM sector, offering high quality headsets.
Vendors need to develop horizontal product lines by creating generic accessories that will be a fit-for-all, if they are to maximise the potential of the market, according to the analyst.
However, their quality needs to be in line with the increasingly advanced devices streaming into the market as consumer demand high spec tools to compliment handsets.
In terms of brand recognition, there appears to be a lack of brand affinity attached in consumers’ purchases, paving the way for new players into the market.
“That opens a space for 3rd-party accessory OEMs to draw on the value of the handsets,” according to ABI.