According to Telstra, Next G and 3G mobile customers are increasingly turning to Mobile Foxtel to watch their favourite programs, making the mobile phone the ‘third screen’ of choice for many subscribers.
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Roberto Vannini, Executive Director, Telstra Product Management said that with more than 30 channels of high quality mobile TV on Mobile Foxtel from Telstra, subscribers are tuning into the service more frequently, and for longer intervals.
“The common assumption is that mobile TV subscribers are predominantly young and male and that they are ‘snacking’ on content throughout the day”, said Vannini, adding that “Our research suggests that while this section of the market is strong, our subscribers predominantly represent an older demographic who are regularly accessing the service during traditional prime time television viewing periods.
“The most popular genres are entertainment, kids and music and the most watched channels include FOX 8, The Comedy Channel and Channel V. Children’s content-based channels are watched, on average, for the longest intervals”, said Vannini.
Telstra says the top 10 channels on mobile Foxtel are:
1. FOX8 6. Nickelodeon Mobile
2. The Comedy Channel 7. MAX
3. Channel V 8. The Disney Channel
4. Channel V2 9. FOX SPORT News TV
5. TV1 10. MTV
Mobile Foxtel claims Telstra is most popular with in NSW and Queensland, however non-metro subscribers are using the service for significantly longer periods, with high use recorded in the Northern Territory, Tasmania, Western Australia and South Australia.
