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ACMA said it would ramp up a campaign to eradicate unacceptable practices in the mobile premium services industry, after a review of ads for services across television, magazines, Internet and other media indicated potential problems with most of the ads.

“The ACMA is disappointed at the initial results and now has 14 formal investigations under way into suppliers of mobile premium services suspected of breaching the new Mobile Premium Services Code,” said ACMA chairman Chris Chapman.

He noted that closed to one in every 15 mobile phone users in Australia had paid for mobile premium services in last 12 months; and that the Telecommunications Industry Ombudsman had recorded 7088 complaints about
such services in the first quarter of 2209.

“Content suppliers are on notice that the ACMA expects them to lift their game to comply with all the rules, especially the provision of clear and legible pricing information in advertisements for mobile premium services,”
said Chapman.

He said ACMA would bar mobile premium services that failed to toe the new line.

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