Mobile Phones Still Hot As Penetration Climbs Past 115%

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Mobile phone penetration in the Australian market climbed past the 115 percent mark last year, but we ain’t seen nuthin’ yet – strong growth remains in sight, with penetration likely to hit 133 percent in 2014, according to a report by Sydney-based, Telsyte.

Mobile broadband, smartphone and application innovations will drive near-term growth, while concierge services and machine-to-machine communications in such industries as automotive, utilities, industrial, retail and public safety. will be key in the longer term, says Telsyte’s Warren Chaisatien.

“A saturated market has forced Australian mobile operators to push the boundaries of the age brackets, introducing phones designed specifically for young children and senior citizens,” he said.

Telsyte expects location-based services to fuel mobile application growth in both the business and consumer markets in Australia.

Chaisatien believes LTE trials this year will usher in a new era of mobile communications, and will comprise 10 percent of all Australian mobile users by 2014

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