X

According to Telstra, its mobile customers have watched over 80,000 hours of mobile television during the month of April.

20080602081429a849c 200x150 Mobile TV Booming Says Telstra
Click to enlarge

This figure comes thanks to Telstra’s close relationship with Foxtel, which supplies the content to the telco’s mobile users.

Foxtel by Mobile takes snippets of pay television programming and packages it across the Telstra Next G mobile platform.

Furthermore, Telstra says that contrary to popular belief and defying popular trends, a majority of their users were actually from an older demographic.

“Our research suggests that while this section of the market is strong, our subscribers predominantly represent an older demographic who are regularly accessing the service during traditional prime time television viewing periods,” Telstra’s Roberto Vannini said in an interview will scopical.com.

The company notes that the mobile content was consumed at about 7PM on Saturday night, followed closely by the same time on a weeknight with the top five mobile programs being all entertainment-based, with FOX8, The Comedy Channel, Channel V and TV1 taking out top place.

Middleton 728x90px Product Mobile TV Booming Says Telstra
Martin Logan 728 x 90 Mobile TV Booming Says Telstra
BEL2385 4SQ Dock Banners 4SQ 728x90 Mobile TV Booming Says Telstra
Uniden PRO 2k 728 x 90 Option 2 2x Retina Mobile TV Booming Says Telstra
EFTM Award Channel News 970x90 Mobile TV Booming Says Telstra
Banner Z10 Al Wh 728x90px EN Mobile TV Booming Says Telstra
4SquareMedia 728x90 scaled Mobile TV Booming Says Telstra
QUEEN 728x90 Mobile TV Booming Says Telstra
4 728x90 RS800PT0 Mobile TV Booming Says Telstra
Leaderboard 728x90 Mobile TV Booming Says Telstra


YOU MAY ALSO LIKE