Telstra has recently found that more and more customers use their mobile phones to visit social networking sites such as Facebook, Twitter, and MySpace. In line with this, the company has launched a new social networking service called Tribe.
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Telstra’s Executive Director of Mobility Products, Ross Fielding said that an increasing number of Australians were accessing social networking sites on their mobiles to stay connected with friends and family on the move.
The company has found that the number of customers using Facebook on their mobiles has grown by 390 percent since April 2009. Telstra also found that the number of people accessing Twitter on their mobiles each month has grown by 450 per cent compared to last year, visits to MySpace on mobiles have more than doubled (up 230 per cent) over the past 12 months, and Facebook is by far the most popular social networking destination for Telstra 3G mobile customers followed by MySpace, YouTube and then Twitter.
“Tribe is a new mobile social networking service that combines Facebook, Twitter and MySpace in a single location. It allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles – not just smartphones,” said Fielding.
The new Tribe service will allow users to view social network notifications, update status, share photos, and even receive free SMS alerts. It is available to Telstra’s post-paid and pre-paid customers via the Tribe icon on the BigPond mobile portal or in the My Place Menu on selected Telstra Next G mobiles.
Uploads through the Tribe portal are free of charge for all users. Pre-paid customers need to have a minimum recharge of $20 in the last 30 days to access the unmetered service.