Fisher & Paykel announced that it has won the whitegoods category in the 2010 Readers Digest Most Trusted Brands survey.According to the company, the independently commissioned online survey of 750 Australian adults aged over 18 years old asked respondents to rate their trust of 133 brands on a scale of one to ten across 22 categories. The results of the independently commissioned online survey of more than 750 Australians will be announced in the July issue of Australian Readers Digest, on sale Wednesday June 30, 2010.
Fisher and Paykel’s National Marketing Manager, Peter Russell said, “We are absolutely delighted to win the Most Trusted Whitegoods Brand Award ahead of all our leading competitors. The win clearly demonstrates Australians identify the Fisher & Paykel brand with reliability, thoughtfulness and innovation and one which offers genuine after sales customer service. All key Fisher & Paykel brand attributes.”
“Fisher & Paykel continues to punch above its weight when it comes to product innovation and making appliances that tap into both consumers’ practical needs and aesthetic desires. Consumers trust a brand when they know what it stands for and can count on it to deliver on its promises. Fisher & Paykel wins on both counts,” added Russel.
Finally, Russel said that despite gaining many national and international awards, winning the trust of a nation is the one it values most.